![]() ![]() But they’re usually evaluated based on two factors, said Shilpa Reddy, vice president and general manager of the QuickBooks Commerce Segment at Intuit: Monetary figures, like revenue and total sales, and size, meaning the number of employees that supports a company. Overall, there are no simple, cut-and-dry parameters used to define a small business. What’s the definition of a small business? Small Business Saturday puts the spotlight on small businesses during a time when they’re otherwise overshadowed by big-box stores. This is even more so the case during periods of economic instability in the United States, like the pandemic and the current high rates of inflation. Small businesses can’t compete with the doorbuster deals large retailers offer around Thanksgiving, and among the heavy advertising about huge sales, “their visibility gets squashed,” said Cara Oppenheimer, co-founder of goodbuy, an online shopping tool that helps connect consumers with small businesses.īut the holiday season and related surge in shopping activity is crucial to small businesses’ ability to meet revenue goals each year. It’s positioned between Black Friday and Cyber Monday, a period that’s dominated by large retailers offering steep discounts in-stores and online. Small Business Saturday happens the Saturday after Thanksgiving. Shopping What's the difference between filtered and unfiltered honey? When is Small Business Saturday? We also rounded up some Select staff favorite products from small businesses we love. If you’re wondering how to support small businesses year round, we talked to experts about resources shoppers can use and the impact their purchases have. ![]() And since two-thirds of every dollar spent at small businesses stays within the local area, “making that decision to shop small has a huge return for your entire community,” said Marianne Rausch, vice president of Small Business Saturday and Shop Small at American Express. According to QuickBooks’ recent holiday shopping survey, consumers plan to spend 40% of their total holiday budget at small businesses, representing an $88 billion opportunity. Many recognize the challenges they’ve faced throughout the pandemic, like supply chain issues and inflation. This year, shoppers are especially eager to support small businesses. SKIP AHEAD What is a small business? | Select staff favorite small businesses | How to find small businesses to shop from ![]() Founded by American Express in 2010 and co-sponsored by the United States Small Business Administration since 2011, Small Business Saturday aims to create awareness about the impact shoppers have when they buy from these companies year round, whether they physically visit stores or shop online. Sandwiched between Black Friday and Cyber Monday - historically the biggest and busiest days of the year for retail - there’s another standout shopping event: Small Business Saturday. ![]()
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